17 Jun. 2025
Wahre Kosten Experiment im deutschen Einzelhandel: Wissenschaftliche Auswertung der Kampagne mit Penny (2024)
True costs” show consumers the externalities of food. These true costswere charged for the first time as a Germany-wide campaign with food retailer PENNY, leading to great media coverage and political discussions of the topic. The campaign was accompanied scientifically.
You can view this scientific paper online, here.